CREATIVE EXECUTION: Creative Concept, Creation of Illustrations/Imagery, Design and Layout
This year the challenge moved on and the creative needed to showcase how the original ingredients transformed to reveal their true selves and become something completely different. Raspberries reminiscent of Lycée’s, Olives creating the most delicious Marshmallow flavouring or our favourite, Kaffir Lime Leaves tasting like a Wild Rose. All their Alter Ego’s released.
This was communicated in a series of layered illustrations, combining both ingredients, and coming together to create something new, whilst showing the contrasting sides of the elements used to create these truly unique and extraordinary cocktails. Throw in some blind embossing, iridescent foil and lay flat binding, that allow the images to bleed across the page, and you have a project that we are truly very proud of.
Click here to see the live menu…
